Deardoff steps into role as BV Journal, Trader sales, marketing director

Carl Deardoff joined the Brandon Valley Media Group last month as the new sales and marketing director. Deardoff works with advertising on behalf of both the Brandon Valley Journal and Brandon Valley Trader to connect businesses with customers. Prior to his current position, Deardoff worked for both for-profit and non-profit organizations on their marketing teams. 

Deardoff graduated from South Dakota State University in 2009 with a broadcast journalism degree. 

“When I started out in communication, marketing and advertising really piqued my interest because I enjoy telling stories and in advertising, you’re telling one-sentence stories,” Deardoff said. “You get this one moment with the reader where you try to convey that and I like the challenge of helping business owners find how they can make their customers the heroes of their own story, that helps generate their revenue and brings business to Brandon.”

Deardoff and his wife Shannon, are parents of two, Jeremiah, 7, and Genny, 5. When he’s not attending his kids’ events or connecting with Brandon business owners, Deardoff enjoys fishing and playing on a softball team with his high school friends from Brandon Valley High School.

“It’s good to be a part of the Brandon Valley Journal because it’s a team effort,” he said. “It includes everybody from the writers, the designers, the editor. I think it’s really important to remember that it takes everyone to bring it all together. There’s a lot of time and effort that goes into the Journal and I hope the community appreciates that.”